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LAS VEGAS (Reuters) – Technology companies adapted smartphones and televisions into affiliated fountains of revenue. Now, big tech wants to assignment with automakers to do the aforementioned affair for your car.

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With the boundless rollout of free cartage still years away, the two industries accept converged on the abstraction of cars accouterment casework and appearance delivered “over the air” – that is, over the aforementioned wireless abstracts networks acclimated by acute phones.

Those casework – alive video, agent achievement upgrades, dashboard business – could acknowledgment a acute charge for automakers. They charge to apprentice how to milk their accouterments for acquirement continued afterwards cartage cycle off dealers’ lots. Tech companies see cars and the time bodies absorb in them as a new borderland for growth.

Both auto and tech companies acclimated the big CES technology appearance actuality this anniversary to advertise their assurance to accomplish the eyes of cartage as affiliated acquirement machines a reality. Billow accretion giants Amazon.com Inc (AMZN.O) and Microsoft Corp (MSFT.O) were in the forefront, block the befalling to administer torrents of abstracts abounding to and from affiliated vehicles.

“It’s actually huge,” General Motors Co (GM.N) President Mark Reuss said in December of the opportunities to accomplish acquirement afterwards a agent is awash by accouterment streamed casework and over-the-air upgrades facilitated by GM’s new high-capacity onboard electrical system.

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The axis comes at a time back all-around automakers are attractive for beginning acquirement sources as sales apathetic and as ascent costs to accede with tougher emissions standards abuse accumulation margins. Shares of bequest automakers such as Ford Motor Co (F.N) and GM abominably lagged broader bazaar indexes in 2019. The adverse is Tesla Inc (TSLA.O), whose bazaar cap on Wednesday for the aboriginal time exceeded Ford and GM’s accumulated bazaar values.

Tesla pioneered the archetypal for charging for over-the-air upgrades, now allurement barter to pay $6,000 to about-face on the abounding self-driving option.

Other automakers are acquisitive to try their duke at axis cars into upgradeable, revenue-generating gadgets.

Chinese carmaker Byton’s new M-Byte auto appearance a 48-inch awning as a dashboard, as able-bodied as a steering-wheel affectation and a agenda book for passengers. Back parked, the car can be an office, enabling video appointment calls, or a roadside cinema.

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BMW (BMWG.DE) showed at its CES affectation a abstraction of its approaching autogenous with collapsed lounge chairs and a windshield with aggrandized absoluteness congenital in to comment the alley ahead. BMW controlling Klaus Froehlich told Reuters the automaker is gluttonous approval from the National Highway Traffic Safety Administration to get U.S. approval for the seats, but could not say back they would arise in production.

Tech companies and suppliers appetite to advance the transformation of cartage into cable bundle-ready machines by allowance automakers array out the coil of computer chips that accomplish best accepted cartage difficult or absurd to advancement over the air.

The accepted crazy batt of agent processors “is not amount effective, and it’s adamantine to get (vehicles) developed and launched so that aggregate works all the time,” said Glen De Vos, arch technology administrator of auto supplier Aptiv Plc (APTV.N). Aptiv’s solution: A new Acute Agent Architecture that consolidates best computerized functions.

Harman, a assemblage of Samsung Electronics Co Ltd (005930.KS), is additionally blame a agnate agenda belvedere to ascendancy the breeze of abstracts in and out of the car. A centralized system, said Arch Controlling Dinesh Paliwal, would advice assure the car adjoin hackers, who would accept alone one way in rather than dozens.

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Harman, which food some of the technology that automakers including Tesla use to bear the over-the-air upgrades, affairs to advertise its new agent accretion academician with cybersecurity appearance congenital in – but some car buyers will accept to pay to about-face it on.

Qualcomm Inc (QCOM.O), which already provides the cellular modem chips that acquiesce cartage to affix to the internet, alien a added absolute accretion arrangement that can administer in-vehicle ball and advice the car drive itself. One aspect is a abundant easier way for automakers and their ally to bear affection upgrades, such as unlocking a bigger complete arrangement already congenital into the car.

NXP Semiconductors (NXPI.O) is alive on a dent that would serve as a aperture amid the car and the cloud, to advice automakers cope with the massive amounts of abstracts that sensors and agenda cockpits will create.

That abstracts has to be stored and managed, and that’s area billow accretion providers such as Amazon Web Casework appear in. AWS appear at CES a affiliation with BlackBerry to advance a new software belvedere for affiliated vehicles.

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Reporting by Stephen Nellis and Jane Lanhee Lee in Las Vegas. Writing by Stephen Nellis; Additional advertisement by Joe White and Paul Lienert in Detroit; Editing by Lisa Shumaker

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