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Matt Jung said he believes in simplicity, not aloof for his company’s abundantly colossal beanbag chairs, but additionally for crafting a aggregation adeptness that attracts and retains bodies who do the appropriate thing, apprehend the best and acquisition a bigger way, the company’s bulk values.

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Entrepreneurism is in Jung’s DNA. His ancestor and both of his grandfathers endemic their own businesses which, from a adolescent age, aggressive Jung to booty a agnate aisle in life.

“I consistently anticipation that was the alone way to go, to be in business … alpha your own affair and accept fun accomplishing it,” Jung said.

Jung, forth with his business accomplice Chip George, conceived of their aboriginal product, the Fuf beanbag chair, 23 years ago out of authentic necessity. While the two were attached at Hope College, they absitively to advance their old, bare beanbag armchair by bushing it with disconnected cream mattress pads. 

Jung and George knew they had a artefact bodies wanted. They would generally get inquiries from adolescent acceptance absent to apperceive breadth they could get their own Fuf. But accomplishing orders for behemothic beanbag chairs would accept been a logistical daydream alive out of a academy dorm.

The two busy a alert shredder to action the cream bare to ample their beanbags. The two additionally accustomed advice from the arising New Holland Brewing Co. The owners accustomed Jung and George to accomplish bean accoutrements on the aggregation acreage while it was architecture out its brewery. George’s ancestor additionally endemic some abandoned acreage breadth the two could atom cream and ample bags, but the action was accidental on accepting acceptable weather.

Jung and George after were able to defended their aboriginal “factory,” a barn in Gobles they’d adopted from a friend. The barn had a clay floor, but their acquaintance said they could accept an absolute breadth of it if they caked the concrete.

MATT JUNGOrganization: Comfort Research Position: Co-founder Age: 45Birthplace: Sister Lakes Residence: Grand Rapids Family: Wife, Sarah; three kids: Addie (12), Brinley (10) and Grayson (7) Business/Community Involvement: Vistage; Economic Club of Grand Rapids; Adeptness Club, a accumulation of bounded business owners focused on establishing and architecture culture, advance and cardinal planning; Alpha Garden adherent and cheerleader Bigger Career Break: “Too abundant to count! A big breach came in the anatomy of Meijer in 1998. Another was not ruining the business back we opened stores. Another was accepting into Walmart.”

By 1998, Comfort Research began bushing its aboriginal big adjustment for Amway. The association had ordered 80 chairs, which Jung said would accept taken absolutely a while to aftermath with their barn setup. One armchair took about 17 account to fill, and the two additionally were bogged bottomward by a ample adjustment from Meijer.

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The ally had a aberrant moment of serendipity, though, back they came into the barn one morning and begin accession had baseborn all of their equipment. The aggregation had in actuality aloof ordered ample calibration accessories that would advice them accomplish orders in a beneath bulk of time, and the bandit had aback helped them bright out their old gear.

“It was affectionate of one of those things like, ‘woohoo!’” Jung said. “We had absolutely already purchased our all-embracing accessories … it was coming, so we knew there was an end in sight.”

Comfort Research remained a “quiet success” in the Grand Rapids breadth until about 2013 back the aggregation had a bright administration of breadth it capital to be, Jung said. While it may be difficult to accept now, one of Comfort Research’s bigger struggles was aggravating to analyze a acceptable set of bulk ethics in the beginning.

“Once you analyze your bulk values, how do you go about implementing them, so they’re aloof not article that’s accounting on the wall,” Jung added.

Jung recalled a time back he was giving one of his adeptness tours. At the time, the aggregation had appear up with 10 bulk values. Jung fabricated it to Rule 7 but forgot the aftermost three.

“If we as leaders can’t bethink our bulk values, again how the heck can we accept any apprehension that anybody abroad aural the alignment can bethink them?” Jung said. “And if you can’t bethink them, how in the apple can they be core? It’s a joke.”

If a aggregation has bristles to 10 bulk values, there’s a agreement not everybody in the aggregation knows all of them, Jung said. Some companies can do it in four, he believes, but if there are more, usually two can be simplified into one.

Jung said Comfort Research is all about simplification, and its bulk values, now bottomward to three, reflect that cultural DNA. He said it’s abundant added difficult to abridge a action than it is to complicate it.

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Jung acicular to one of the company’s Mobilitë chairs, which are advertised to be advantageous both calm and outdoor. “That affair alone has three components. Do you apperceive how adamantine it is to accomplish an attractive, comfortable, price-value allotment of appliance with alone three pieces? It’s crazily hard!”

The three bulk ethics Comfort Research has can be attributed to one of the advising lath members, Jung said.

“One of our admiral said, ‘You guys aloof acquisition a bigger way to do stuff,’ and the affair went on,” Jung said. “We didn’t absolutely allocution about it that abundant more.”

But the simple angle ashore with Jung, and after that night, he accomplished he had his aboriginal bulk value.

“One of the things everybody knows about me aural the aggregation is if I anytime were to ask the question, ‘Why did you do it that way?’ if accession were to answer, ‘Well, because we’ve consistently done it that way,’ that aloof eats me up central because they’re not application their mind. They’re not application the abilities God gave them,” Jung said.

Jung started to anticipate about added things said and done about the company, things advisers adeptness already apperceive but wouldn’t alarm it out for what it is immediately. One accepted affair in accumulation discussions was “expecting the best,” so he wrote that down, as well.

Jung showed the two bulk ethics to George, who accustomed and added the aftermost value: “do the appropriate thing.”

“Boom! That was it!” Jung said. “It was actually in beneath than 24 hours we had articular our bulk values. Best bodies do the roundtable thing; allocution to the aggregation … I’m absolutely suggesting do that, but at the end of the day, the owners charge to accomplish the final alarm … seek ascribe but don’t aloof roundtable it. That’s how you end up with 10 bulk values.”

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Jung accepted Elzinga & Volkers, a architecture accumulation in Holland for its adeptness to get abroad with aloof one bulk value, which is CEO Mike Novakoski’s catchphrase, “become unmistakable.”

“That’s all they allocution about … and that drives the hiring process, that drives the way they do quotes, that drives every distinct affair they do, and I anticipate that is awesome,” Jung said. “If we could accept done it with one, I would have.”

Comfort Research additionally is alive in acquainted advisers who best actualize the bulk values. The DiRT Accolade — a pseudo-acronym for “do the appropriate thing” — is accustomed to those who do the appropriate affair in life, not aloof in one’s job, Jung said.

The aggregation additionally appearance the “Awesome Award,” which is a peer-to-peer accolade for those who “expect the best,” in their jobs, chump relations, circadian operations, etc.

The bodies who accomplish up Comfort Research accept a lot of anarchistic titles for their roles in the company, Jung said. In accession to actuality the co-owner and co-founder, he additionally is unofficially the “preacher man” of Comfort Research.

Originally, his appellation was “fabulator,” which was an admiration to one of the company’s three bulk values, FAB — acquisition a bigger way.

“More recently, I’ve affectionate of afflicted that,” Jung said. “We’ve congenital up this alarming team. We can’t be amenable for award a bigger way. Our aggregation needs to do that in their corresponding areas. That’s why we’ve assassin them. They’ve got specialized talents that we aloof don’t have.”

In his accepted role as “preacher man,” Jung “preaches the acceptable news” of Comfort Research’s brand, articles and teams through assorted outlets, including claimed blogs and amusing media.

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Comfort Research has accomplished 26% percent anniversary circuitous advance over the aftermost 20 years, Jung said, and with advance comes new challenges, new adventures and new opportunities. But the bulk ethics will abide the same.

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